- Henrik Fisker just unveiled the face of his new electric car
Fisker described the interior of the car as larger than its closest competitor, with a technology-focused user experience. The frame itself will be made of a combination of carbon fiber and aluminum.
- Car and Driver: Tesla Owners, Will Lucid Make Your Next Electric Car?
- Autoblog: Atieva becomes Lucid Motors, readies concept EV reveal by end of 2016
- Federal judge Charles Breyer signed the final agreement committing Volkswagen to buyback or modify the 465,000 TDI 2.0-liter diesel vehicles
Moreover, $2 billion are set aside for spending in EV infrastructure, access and education in Appendix C of the settlement with Volkswagen. A debate has been kicked off: who will own that infrastructure? Will it be only available to VW customers? etc.
- Video: NextEV testing electric supercar in Germany?
- Is electric car start-up Faraday Future already running out of cash?
“My questions are all about how they finance this,” Nevada’s state treasurer, Dan Schwartz says. “I’m afraid it will never be financed and implode in the middle” of the project, leaving Nevada taxpayers on the hook for millions in state incentives offered to Faraday.
- Video: Faraday Future electric car almost breaks cover in video
A lot of things are happening in the EV world! Tesla has shared their master plan part 2 and many EV plans have been released in the past few weeks. Check out the news for July to stay up to date with the industry.
Week 30 2016:
Today, I want to respond to one of Davey Alba's articles on Wired. He recently published a post with the title “Calling an Uber Is Cooler Than Owning a Car—And Automakers Want In”, which I enjoyed reading. However, the title was confusing and disconnected from the rest of the article. Today, after shortly analyzing what upset me about his use of words, I want to take a deeper look into perceptions of being driven vs. driving and of course the coolness factor.
Davey uses the word cool in his title, which has a huge array of meanings. According to urbandictionary.com it could be used as “the best way to say something is neat, awesome, or swell”. Calling an Uber is done by pressing a single button. It is unclear to me is how pressing a button on a screen is more awesome than owning a powerful, moving object? The word cool does not fit here. Maybe it is cheaper or more comfortable but how is it cooler? No customer research was provided to prove that claim.
Second, an action (of calling an Uber) was compared to the ownership of an object. It was not the experience of being driven vs driving nor was it the ownership status that was compared. It was the act of calling an Uber that was quoted to be cooler than the ownership of a vehicle. How is that even comparable? Sure, one could say that opening up a banana is cooler than having an apple, but how does that make any sense?
It is not easy being an automotive executive today… from government pressure to produce safer and more efficient cars to customers needs to increase connectivity levels and reduce prices at the same time. Let’s not forget about competitive pressure either: startups are entering the space fueled by technology changes such as the electric powertrain. How does an automotive executive go about keeping at least constant profit margins to satisfy investors while investing in R&D to satisfy customer desire through innovation?
To keep up with today's fast paced automotive environment, the ability to innovate quickly is critical. OEM executives rank each other’s innovation ability on different metrics. KPMG, a global consulting firm, surveys automotive execs once a year for its annual automotive report. Last year, they asked automakers to rank leaders in the field of connectivity and autonomous driving to capture that innovative capital. Connectivity and autonomous driving are among the five most important enablers for future success as identified by Mckinsey 2014. Last year, 24.5% of automotive execs believed that BMW was leading the field, followed by Daimler and GM. Tesla was 6th in the list, getting 6% of the votes and Google was last with 0.5% of the votes. Oh and by the way, 0.5% means they received a single vote from one brave car executive… a single vote from the leaders in the car industry... Chery has received two...
This week may have been the most exciting week in the short electric vehicle (EV) history. The Tesla Model 3 was finally announced... and much more was shown than I would have expected from the first of three Model 3 launch events. The promises that were made are exciting: Autopilot standard, 215+ miles range and <6sec acceleration to 60mph... for $35,000. When taking Tesla's quality and brand perception into account, the Model 3 has the potential to become the best car you can buy for $35,000. Well, taking into account that you have already reserved one. With >200,000 orders lined up, you would be waiting over a year after start of production for your Model 3 to arrive if ordered now.
The are three points I want to make today, to prove that other car manufacturers need to start producing competitive vehicles now (maybe with a newly positioned brand). First, current product supply in the full electric car market is so poor that it leaves customers basically with a single option to buy. Second, demand for full electric vehicles is high and will only increase in future. And finally, the decision tree for car manufacturers has changed with the Model 3 introduction.
Sini Ninkovic analyzes the EV market and its customers since 2012. He helped bringing BMW's i3 and i8 to market and currently works as EV Product Manager in Silicon Valley.