Sini Ninkovic is a transportation and technology enthusiast passionate about understanding human behavior to elevate user experience.
He manages Product Planning and Marketing for Lucid Motors, a Silicon Valley electric car startup trying to redefine luxury mobility. Since 2012, he focuses his efforts on the electric and autonomous vehicle market. In 2013 he helped bringing the BMW i3 and i8 to market.
He believes that EVs will not only change personal transportation but have wide ranging implications on human behavior and will disrupt a diverse set of industries.
- Questions the status quo and permanently solves existing issues through the use of modern technology to develop alternative, cutting-edge but simple solutions.
- Combines startup, consulting and industry experience with his passion for B2C products to extract insights that can close the gap to a perfect user experience.
- Pursued strategy, entrepreneurship and decision making courses during his MBA at the Haas School of Business to strengthen the skill-set needed for a career in growing technology enterprises.