Since electric vehicles (EVs) have become one of the hottest topics in the automotive industry a shadow has always followed the discussion. Range anxiety, as many call it, has together with price been named the 2 biggest preventors of large scale EV adaption. However, range anxiety is more a psychological problem than it is a real usage issue. In a prior article, I already described that 200 miles of range would be more than just sufficient for most US drivers after an analysis of the 2009 NHTS database on US driving behavior. But what if customers have started to realize that their driving needs are less than anticipated?
In 2011 Deloitte and Accenture analyzed the behavior of potential EV buyers in different countries. Accenture has come to the conclusion that 50% of consumers expect at least 270 miles of range, while Deloitte has found that 56% of American consumers would expect an EV to drive for at least 300 miles on one charge. These results are 5 years old, but confirm the general publics believe that a car needs to have a range of 300 miles.
Sini Ninkovic analyzes the EV market and its customers since 2012. He helped bringing BMW's i3 and i8 to market and currently works as Product Planner for Lucid Motors.